Does host location matter for Google & SEO?

Does hosting server location affect SEO?

A hosting server location does impact your website speed and SEO ranking. The further the location of your server from target users, the slower your website.

Is location important for SEO?

Location-based SEO, also known as geo-targeting, is the practice of optimising your content to appear for your target location. It’s fair to say that Google is getting better and better at creating location-based search results on more generic topics, where searchers are looking for something.

Does changing host affect Google ranking?

You may wonder, “Does changing hosts affect my Google ranking?” The answer is oftentimes yes. In many cases, moving to a new website hosting company will have an impact on your website’s SEO success and long-term strategy.

Does it matter where your website is hosted?

Yes, it does. It can affect user experience, SEO and security. As we explained in our last article, website hosting is transferring your website file to a hosting server.

Does IP address matter for SEO?

Your website’s IP address has little to no direct impact on your SEO. For a long time, there was the belief that sharing an IP address with less-than-reputable websites could cause Google to penalize your site. … IP addresses are easy to change and scammers would just move if their server got blacklisted by Google.

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Which server location is best?

How to Pick the Ideal Server Location for Your Site

  • Consider your target audience. If most of your visitors reside in the USA, you’ll want to pick a data center located in or close to the USA for optimal performance.
  • See which data centers your web host offers. …
  • Check your data center’s performance.

How do I optimize my location for SEO?

The Complete Checklist for Location Page SEO

  1. Feature Identical NAP Details.
  2. Use Location-Specific Keywords.
  3. Include Location-Specific Content.
  4. Include Business Hours.
  5. Feature Customer Reviews.
  6. Provide Directions & Share Your Location.
  7. Include Location-Specific Images.
  8. Use a Relevant CTA.

Do location pages work for SEO?

SEO’s have been using location pages for quite some time. They can be an effective tactic to help your local business rank for location searches beyond your physical store location. If you want to increase your local search rankings, location pages are definitely something to consider.

How do I target my location SEO?

What is location-based SEO? How to rank for your city, state, or region

  1. Set up a Google My Business account. …
  2. Create location-based site content. …
  3. Add your location URLs to your Google My Business page. …
  4. Make sure your NAP info is consistent. …
  5. Create location-based Google Ads.

Does changing a web host affect SEO or traffic?

Changing website hosts should not have any implications on your SEO and search engine rankings as long as you go about it the correct way. If the site is a small static one that just has a few web pages, the shift should be straightforward.

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How do I change my web host without affecting SEO?

How to migrate web hosts without losing SEO

  1. Revisit your decision to migrate. …
  2. Choose the right hosting platform. …
  3. Select the server location carefully. …
  4. Create a backup. …
  5. Move the WordPress website. …
  6. Test the new website. …
  7. DNS records TTL needs to be updated. …
  8. Now change your DNS records.

Does IP address change affect SEO?

Changing your website’s IP address will generally not affect your overall SEO. However, it can have an impact on local search rankings, as well as the deliverability of your marketing emails.